Content Marketing

Join this course to master content marketing strategy and processes. You will learn how to create and develop content for your organization. We will explore consumer trends and their impact on digital marketing. You will gain the skills to describe the elements of the digital customer experience and prepare a content strategy plan based on target group needs and interest analysis. Additionally, you will learn how to create engaging content, interact with customers effectively, and apply best practices for building organizational webpages.

Business, Administration and Law

Scheduled online studies

Study time: 01.10.2024 - 31.12.2024

4 left

Application time: 29.05.2024 - 17.09.2024


The associated degree at Laurea: Complementary competence, bachelor’s studies in English (CCH2), Business, administration and law, Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet

Study scope: 5 ECTS

Primary teaching language: English

Level of education: Bachelor

Location: Online

Information about the study

Eija Lipasti


Eija Lipasti

Senior Lecturer