Fundamentals of Digital Marketing
Welcome to the course where you will acquire valuable skills in analyzing current trends in digital services, strategizing the utilization of digital sales channels, and leveraging digital tools to bolster marketing efforts. By completing this course, you will be equipped with essential competencies crucial for thriving in contemporary business environments.
General Studies, Business, Administration and Law
Independent online studies
Study time: 01.06.2024 - 31.12.2024
208 left
Application time: 29.05.2024 - 30.11.2024
0,00 €
The associated degree at Laurea: Avoimen ammattikorkeakoulun koulutus
Study scope: 2 ECTS
Primary teaching language: English
Level of education: Bachelor
Location: Online
Application status: 92 / 300
Information about the study
Digital marketing knowledge and tools are essential in todays business. In this study unit, you will complete a digital marketing certification and get familiar with the key principles of digital marketing and its tools. The study unit is fully online so you can adjust the workload based on your schedule.
Canvas learning environment will open at the beginning of the course. Students will complete a part of the course on Google’s Digital Garage service.
Skills you will gain:
- analyze current trends in digital services
- plan how to use digital sales channels
- use digital tools to support marketing
Anyone interested in marketing and want to acquire new skills in digital marketing
This is a two credit course that means 54 hours of student work.
Canvas learning environment will open at the beginning of the course. Students will complete a part of the course on Google’s Digital Garage service.
The course will evaluate scale pass or fail.
Arviointiasteikko: Hyväksytty/Hylätty
Please familiarize yourself with the cancellation process and cancellation terms.
