Fundamentals of Digital Marketing
Welcome to the course where you will acquire valuable skills in analyzing current trends in digital services, strategizing the utilization of digital sales channels, and leveraging digital tools to bolster marketing efforts. By completing this course, you will be equipped with essential competencies crucial for thriving in contemporary business environments.
Kaikille aloille soveltuva (monialainen), Kauppa, hallinto ja oikeustieteet
Itsenäinen verkko-opiskelu
Toteutusaika: 01.06.2024 - 31.12.2024
208 paikkaa jäljellä
Ilmoittautumisaika: 29.05.2024 - 30.11.2024
0,00 €
Tutkinto, johon opinto kuuluu Laureassa: Avoimen ammattikorkeakoulun koulutus
Koulutuksen laajuus: 2 opintopistettä
Pääasiallinen opetuskieli: englanti
Koulutuksen taso: AMK
Sijainti: Laurea Verkkokampus
Ilmoittautumistilanne: 92 / 300
Tietoa koulutuksesta
Digital marketing knowledge and tools are essential in todays business. In this study unit, you will complete a digital marketing certification and get familiar with the key principles of digital marketing and its tools. The study unit is fully online so you can adjust the workload based on your schedule.
Canvas learning environment will open at the beginning of the course. Students will complete a part of the course on Google’s Digital Garage service.
Skills you will gain:
- analyze current trends in digital services
- plan how to use digital sales channels
- use digital tools to support marketing
Anyone interested in marketing and want to acquire new skills in digital marketing
This is a two credit course that means 54 hours of student work.
Canvas learning environment will open at the beginning of the course. Students will complete a part of the course on Google’s Digital Garage service.
The course will evaluate scale pass or fail.
Arviointiasteikko: Hyväksytty/Hylätty
Please familiarize yourself with the cancellation process and cancellation terms.
