Fundamentals of Digital Marketing
Welcome to the course where you will acquire valuable skills in analyzing current trends in digital services, strategizing the utilization of digital sales channels, and leveraging digital tools to bolster marketing efforts. By completing this course, you will be equipped with essential competencies crucial for thriving in contemporary business environments.
Kauppa, hallinto ja oikeustieteet
Aikataulutettu verkko-opiskelu
Toteutusaika: 01.12.2024 - 15.06.2025
87 paikkaa jäljellä
Ilmoittautumisaika: 28.11.2024 - 31.05.2025
Koulutuksen laajuus: 2 opintopistettä
Pääasiallinen opetuskieli: englanti
Koulutuksen taso: AMK
Sijainti: Laurea Verkkokampus
Ilmoittautumistilanne: 13 / 100
Tietoa koulutuksesta
Digital marketing knowledge and tools are essential in todays business. In this study unit, you will complete a digital marketing certification and get familiar with the key principles of digital marketing and its tools. The study unit is fully online so you can adjust the workload based on your schedule.
The student is able to – analyze current trends in digital services – plan how to use digital sales channels – use digital tools to support marketing
Students will complete a part of the course on Google’s Digital Garage service.
Skills you will gain:
- analyze current trends in digital services
- plan how to use digital sales channels
- use digital tools to support marketing
Anyone interested in marketing and want to acquire new skills in digital marketing
Self-paced online course. The course is completed entirely independently by the end of the course deadline. You will study the material in an online learning environment, which includes study materials and assignments/tests. No personal feedback will be provided on the assignments.
The course workspace will remain open until the end of the course deadline (see Timing), and all assignments must be completed before the workspace closes.
1 ECTS credits = 27 hours of work
Kotler, Kartajaya, Setiawan. 2016. Marketing 4.0. Available as an ebook at Laurea Finna library
Assessment details are given in Canvas. Course is evaluated Pass/Fail.
Arviointiasteikko: Hyväksytty/Hylätty
Laurea’s degree students cannot choose the study unit. Similar content for degree students is offered as a part of study unit HL00BQ81 Digital Marketing and Sales.
The course is Bachelor’s degree program level. Master’s students may also take the course or join to familiarize themselves with the content, but the course cannot be included in a Master’s degree.
You will receive a completion record for the course approximately two weeks after finishing. During holiday periods, enrollments and completion records are processed less frequently.
If the course is not completed by the end date of the implementation, the student can enroll in the next implementation. Incomplete assignments cannot be transferred to the next implementation; all tasks must be redone.
For content-related inquiries, contact the responsible teacher. For other inquiries, email mooc@laurea.fi.
Please familiarize yourself with the cancellation process and cancellation terms.
