Pricing in Service Business
Ready to stay ahead in today’s dynamic market by mastering the art of service pricing? Join our online course and equip yourself with the knowledge and skills to excel.
Throughout this course, you’ll learn how to:
- Embrace customer value: adapt seamlessly to the shift from cost-centric strategies to customer-centric approaches, ensuring you stay relevant and competitive in the market.
- Understand pricing theory: gain a comprehensive understanding of the theory and latest research surrounding service pricing, providing you with a foundation to make informed pricing decisions.
- Utilize traditional pricing methods: learn how to effectively price new services using established, traditional pricing methods, allowing you to set prices.
- Implement innovative pricing strategies: explore innovative pricing methods and tools, and discover how to apply them in real-world scenarios to maximize profitability and market share.
Don’t miss this opportunity to enhance your pricing skills and position yourself as a strategic leader in service-oriented industries.
Kaikille aloille soveltuva (monialainen)
Aikataulutettu verkko-opiskelu
Toteutusaika: 01.05.2024 - 31.08.2024
9 paikkaa jäljellä
Ilmoittautuminen: 03.04.2024 - 24.04.2024
75,00 €
Tutkinto, johon opinto kuuluu Laureassa: Complementary competence, master’s studies in English (CYJ2), Generic studies, Laurea täydentävä osaaminen, yamk-tutkinto (TYJ), Yhteiset opinnot
Koulutuksen laajuus: 5 opintopistettä
Pääasiallinen opetuskieli: englanti
Koulutuksen taso: YAMK
Sijainti: Laurea Verkkokampus
Ilmoittautumistilanne: 1 / 10
Tietoa koulutuksesta
Learn the art of service pricing and enroll in our online course. This course consist from three modules:
- Module 1: Pricing methods and revenue streams
- Module 2 :How to build a pricing strategy?
- Module 3 Dynamic pricing
In this course you will learn to:
- adapt to the current change from cost focus to customer value orientation
- explain the theory and research concerning pricing of services
- price new services using traditional pricing methods
- apply innovative pricing methods and tools in practice
This is an online course which starts in May and ends in August 2024.
The learning environment on this course is Canvas.
This course includes a team project, learning diary and online discussions during the summer. In August there will be final discussions, peer review and you will return your final learning diary and team project.
You will find more specific information in the Canvas learning environment.
Orientation takes place in May. Introductory session is in May on Zoom. This meeting will be recorded.
Active participation in online discussions is required.
The return dates for assignments will be informed in the Canvas learning environment. There will be a team project during the summer, which is returned in August.
In August there will be final discussions, peer review and you will return your final learning diary.
This course is 5 ECTS which means approximately 135 student working hours.
A list of recommended reading will be published in Canvas.
Individual assignments (50%): Orientation (pass/fail) Learning Diary (1-5) Module 1. Pricing methods and revenue streams (pass/fail)
Team assignments (50%): Module 2. How to build a pricing strategy? (pass/fail) Module 3. Dynamic pricing (1-5)
All staff and students of Laurea are expected to adhere to good scientific practices, which includes appropriate referencing.
Arviointiasteikko: H-5
This study unit is for Master level students (YAMK) only. Bachelor level students cannot enroll to this course.
The study unit corresponds to the requirements of Master’s level education.
Please familiarize yourself with the cancellation process and cancellation terms.
