Service Marketing and Selling
The key learning goal is to gain a critical understanding of key issues and learn to apply relevant concepts and models to service marketing and selling challenges.
Kauppa, hallinto ja oikeustieteet
Aikataulutettu verkko-opiskelu
Toteutusaika: 01.01.2025 - 31.07.2025
2 paikkaa jäljellä
Ilmoittautumisaika: 28.11.2024 -
Tutkinto, johon opinto kuuluu Laureassa: Complementary competence, master’s studies in English (CYJ2), Generic studies, Laurea täydentävä osaaminen, yamk-tutkinto (TYJ), Yhteiset opinnot
Koulutuksen laajuus: 5 opintopistettä
Pääasiallinen opetuskieli: englanti
Koulutuksen taso: YAMK
Sijainti: Laurea Verkkokampus
Ilmoittautumistilanne: 3 / 5
Tietoa koulutuksesta
Never have services played a larger role in business than they do today. In order to grow and attain higher profits, companies and managers require exceptional knowledge and understanding of service marketing. This study unit focuses on the unique challenges involved in service marketing, selling and managing a service business.
The key topics covered are evolution of service marketing, relationship marketing, service quality, internal marketing, service branding and service selling.
In addition to service marketing concepts, students will analyze cases of successful service-led businesses in a wide variety of consumer and B2B industries.
The key learning goal is to gain a critical understanding of key issues and learn to apply relevant concepts and models to service marketing and selling challenges.
After this course you will be able to
- explain the evolution of services marketing thought
- identify the strategic approach in service marketing
- establish, maintain and develop customer relationships
- conceptualize and sell services
Interactive online implementation:
The study unit is conducted online and does not require attendance on campus. The study unit includes scheduled teaching/guidance online, which is not recorded.
In this study unit a combination of lectures, group-work, assignments and project work are used. All parts of the study-unit are compulsory. In event of absence from any activity, student has to do compensatory assignment.
Based on the degree regulations (2024), the student accepted for the implementation is required to confirm his/her participation by showing activity at the start of the study in the following way:
In order to demonstrate activity, the student must be present at the first contact lesson or notify the teacher in charge of his/her absence to confirm his/her participation in the study. Registration will be rejected if the student does not report his/her absence at the start of the study or the reason for the absence cannot be considered justified. Another student can be taken in his place. The first contact lesson is 25.1.2025.
- 25.01.2025 08:30 – 16:00
- 22.02.2025 08:30 – 16:00
- 26.04.2025 08:30 – 16:00
- 25.01.2025 08:30 – 16:00
- 22.02.2025 08:30 – 16:00
- 26.04.2025 08:30 – 16:00
- 25.01.2025 08:30 – 16:00
- 22.02.2025 08:30 – 16:00
- 26.04.2025 08:30 – 16:00
- 25.01.2025 08:30 – 16:00
- 22.02.2025 08:30 – 16:00
- 26.04.2025 08:30 – 16:00
- 25.01.2025 08:30 – 16:00
- 22.02.2025 08:30 – 16:00
- 26.04.2025 08:30 – 16:00
- 25.01.2025 08:30 – 16:00
- 22.02.2025 08:30 – 16:00
- 26.04.2025 08:30 – 16:00
- 25.01.2025 08:30 – 16:00
- 22.02.2025 08:30 – 16:00
- 26.04.2025 08:30 – 16:00
- 25.01.2025 08:30 – 16:00
- 22.02.2025 08:30 – 16:00
- 26.04.2025 08:30 – 16:00
- 25.01.2025 08:30 – 16:00
- 22.02.2025 08:30 – 16:00
- 26.04.2025 08:30 – 16:00
- 25.01.2025 08:30 – 16:00
- 22.02.2025 08:30 – 16:00
- 26.04.2025 08:30 – 16:00
- 25.01.2025 08:30 – 16:00
- 22.02.2025 08:30 – 16:00
- 26.04.2025 08:30 – 16:00
- 25.01.2025 08:30 – 16:00
- 22.02.2025 08:30 – 16:00
- 26.04.2025 08:30 – 16:00
- 25.01.2025 08:30 – 16:00
- 22.02.2025 08:30 – 16:00
- 26.04.2025 08:30 – 16:00
- 25.01.2025 08:30 – 16:00
- 22.02.2025 08:30 – 16:00
- 26.04.2025 08:30 – 16:00
- 25.01.2025 08:30 – 16:00
- 22.02.2025 08:30 – 16:00
- 26.04.2025 08:30 – 16:00
Workload of the study is measured in a way that to acquire the goal competence of the study, one credit corresponds to an average of 26.7 hours of work done by the student. The actual time needed varies e.g. according to prior competence.
The course book is Services Marketing: Integrating Customer Focus Across the Firm by Wilson, Zeithaml, Bither and Gremler, Third European Edition (2016). In addition, there will be a selection of articles to read.
”Competence assessment is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the assessment criteria listed in the implementation plan for the studies” (Laurea degree regulations 2024).
In this study unit evaluation focuses on: – Class group-work – Two assignments between the time in class sessions (1-2 pages each) – Final project work (8-10 pages)
Evaluation methods and criteria will be discussed in the first contact session.
All staff and students of Laurea are expected to adhere to good scientific practices, which includes appropriate referencing. Familiarise yourself with the practices and, if needed, ask for more information. All study assignments are to be done as individual work unless otherwise instructed. If Tournitin is used when assignments are checked, the lecturer will inform the students of this.
Arviointiasteikko: H-5
The study unit corresponds to the requirements of Master’s level education and it is only for the students who make their master’s degree.
The instructor of the study unit is Apramey Dube, email aprameydube@gmail.com
